Protecting your brand is one of the smartest investments a business can make. In Saudi Arabia, trademark registration gives you the legal right to own and control the name, logo, or symbol that customers associate with your products or services. This guide walks you through what a trademark is, why registration matters, how the Saudi process works, typical costs and timelines, common pitfalls, and practical steps you can take today to make registration smooth and effective.
A registered trademark is more than a badge; it’s a legal tool that:
The Saudi Authority for Intellectual Property (SAIP) is the official body that administers trademark registration in the Kingdom.
A trademark is any sign that distinguishes your goods or services from others. Typical examples include:
A strong trademark is distinct, not descriptive of the product, and not confusingly similar to existing marks.
You should consider registering if you are:
Registering early reduces risk and cost later – especially when competitors or imitators appear.
The SAIP process is straightforward in structure, though attention to detail matters at each step. Below is the typical flow and what to expect at each stage:
Before filing, conduct a comprehensive search in SAIP’s database to avoid obvious conflicts. SAIP provides an online search service to check existing registrations.
File online with SAIP (or via a registered agent). The application includes the mark (graphical file for logos), a list of goods/services (classified by Nice classes), applicant details, and power of attorney if filed through an agent.
SAIP checks the application for formal completeness and for legal registrability. If issues are found, the office will request corrections or clarifications. SAIP has 60 days to accept, reject or request amendments after filing.
If the application passes examination, SAIP publishes it in the Official Gazette so third parties can oppose it. The opposition window is 60 days from publication. If no opposition is filed, the application proceeds toward registration.
After publication (and resolution of any oppositions), SAIP issues the registration certificate. Registered protection in Saudi Arabia is valid for 10 years (Hijri calendar) and renewable indefinitely for additional 10-year periods.
When planning for trademark protection, it’s important to understand the official fees involved. The Saudi Authority for Intellectual Property (SAIP) charges:
The overall process can differ depending on examinations or objections, so the following should be taken as approximate:
As Saudi Arabia attracts international investors and opens new doors for competition, protecting your brand has never been more important. Without trademark registration, your identity is vulnerable to imitation and misuse. Securing a registered trademark ensures your brand is legally recognized, safeguarded against infringement, and positioned for lasting growth in the Kingdom.
Trademark registration may look straightforward, but in practice, even small mistakes can lead to rejections, costly delays, or exposure to disputes. This is where partnering with experts makes a real difference.
At Reve Consult, we don’t just handle paperwork—we guide businesses through the entire journey of protecting their brand in Saudi Arabia and beyond. Our support covers every critical stage:
By partnering with Reve Consult, businesses gain peace of mind knowing their brand is secured, their filings are compliant, and their trademark strategy supports long-term growth in the Kingdom and across the region.
In Saudi Arabia’s evolving marketplace, competition is fierce, and opportunities are vast. Registering your trademark isn’t just about legal compliance—it’s about owning your identity, protecting your growth, and securing your advantage.
At Reve Consult, we make the process seamless, from the first search to final registration and beyond. Don’t wait until someone else claims your brand.
